Shopify is probably one of the most popular e-commerce platforms around. Much like WooCommerce, the online shopping platform aims to help budding entrepreneurs set-up their web presence without requiring too much technical knowledge.
It is also easy to create a visually appealing shop using thousands of themes online. That means you do not have to start from scratch when creating your e-shop. Shopify combines aesthetics with optimized web pages to ensure that your customers have a great experience when shopping.
Choosing the best theme that best fits your branding can be daunting. You have thousands of free and paid options, which can take hours just to pick the best ones for your business.
Luckily, we tested the most popular Shopify themes in the market. We took the best picks of both free and premium options so you can choose the most flexible one for your online shops.
Free Shopify Themes
Starting a business can be very expensive. You are taking a risk on your ideas, and typically you do not have any revenue yet in the beginning. That is why it is important to take advantage of any free options if you can.
Of course, free does not mean low quality.
Below are the 10 best free Shopify themes to get you started on your online business.
Venture
Venture is a theme officially supported by Shopify, which means its frontend works seamlessly with the e-commerce platform. It was crafted for stores with large catalogs of products to showcase. Its homepage features an eye-catching slideshow with a text overlay that is perfect for branding and promotional announcements.
Additionally, the theme features a multi-column menu that features various categories of your products. This makes it easier for customers to find specific items that they want to buy. You can even add featured or best-selling products on the menu itself to encourage visitors to buy your best items.
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Venture is ideal for large stores with a large number of products.
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Promotional banner for your latest announcements.
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Featured products on your homepage.
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Dynamic product filtering.
Star
Star is a stunning Shopify theme that features two layout styles: Polaris and Sirius. Both of these layouts feature a large hero section where you can add banners and other branding elements. Both combine stunning design elements with intuitive layouts that enhance the overall user experience.
The theme was created with mobile devices in mind, which means your e-store will look good on practically any device. It also includes customization tools that will allow you to change various aspects of the website, such as typography, color palette, columns, and more. You can also take advantage of color swatches to create complete looks that match your products.
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Star features two layout styles with unique aesthetics.
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The Slide Out Cart lets customers add items without leaving a page.
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Parallax sections to create dynamic pages.
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Integrated Google Maps for easy directions to your store.
Boundless
Boundless is a free Shopify theme that is perfect for fashion look books and portfolios. It features a clean design that will maximize the visual effects of your photographs. The large slide show section allows you to add editorial photos that speak your brand. Right below it is a category menu that allows your customers to find the items that they like.
The product page includes a borderless grid that showcases your products without distracting elements. This allows you to develop your branding identity using the items in your collection. The entire theme is also optimized for large images, which means each page loads fast, even with tons of images in it.
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Boundless also includes a slideshow with a fading effect for an elegant banner section.
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Sticky navigation so your customers will never get lost.
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Add a homepage video using YouTube or Vimeo.
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The single product gallery features high-resolution images.
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Mobile-friendly design.
Annabelle
Annabelle is a free theme that is both stunning and versatile. Your entire Shopify website will adapt to all screen sizes while maintaining its unique design language. It includes three styles presets that you can use as the basis of your e-shop. It has built-in customization options that give you complete control over various web page elements and their behavior.
The homepage includes two slide variations where you can put large high-resolution images that are perfect for fashion shots or lookbooks. Additionally, you can take advantage of the mini banners that come in three variations. These are perfect for promotions, discounts, or announcements or new arrivals.
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Annabelle features a homepage packed with various sections such as featured products, brand carousel, product categories, and more.
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Product page with multiple column options.
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Intuitive product zoom functionality.
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Customizable product collection page.
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Created using Bootstrap and FontAwesome.
Simple
Simple, much like its name, features a minimalist design language that uses clever layout styles to put your products under the spotlight. It includes a sidebar menu with accordion features so your customers can easily navigate through your collections. The theme comes with two variations: Light and Beauty.
The homepage features an announcement banner on top so you can easily information your customers of any upcoming promotions, discounts, or even events. You also have the option to add a slide show for your branding section or featured products to grab the attention of your visitors immediately.
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Simple is a minimalist yet powerful Shopify theme.
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The product image zoom allows your customers to take a closer look at your items.
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Image animations for dynamic content.
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Automatic product recommendations that increase discoverability.
Focus
Focus is another free Shopify theme that focuses on functionality and simplicity to create an amazing customer experience. The theme was thoroughly reviewed by the developer of the platform, which means it works well with the functionalities of the e-commerce backend. It comes with three preset layouts, so you do not have to create your own design from scratch.
The entire theme is responsive, which means it flows beautifully, even on small screens. The minimalist style means your products take center stage. It eliminates the distraction by using subtle yet stunning layout. The pages allow large scale images without sacrificing speed so your customers can see products in great detail.
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Focus ensures that your products are the center of attention by taking advantage of minimalist design language.
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Fully customizable features including custom page content.
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Testimonials feature client feedback that increases customer trust.
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Comes with three hand-picked color presets.
Brooklyn
Brooklyn is a Shopify theme that is specifically made for modern apparel stores. The free theme already includes two types of layouts: Classic and Playful. That means you can achieve the right personality for your online store. It focuses on brand imagery that improves your products’ marketability.
The theme includes a huge header slideshow where you can add featured products, editorial photos, or even promotional announcements. It also includes a slide-out cart so you can add products and review them without leaving the shopping page. This makes the user experience more seamless and efficient.
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Brooklyn combines modern aesthetics with smart layout styles.
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The dynamic product grid adjusts to the number of products displayed.
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Add a home page video through YouTube or Vimeo
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Header slideshow for effective branding imagery.
Surprise
Surprise uses clean, minimal, and modern design elements to create a Shopify theme that is ideal for furniture, home, garden, and online art stores or any ventures that focuses on visual impact. The theme beautifully adjusts to any screen sizes such as desktops, tablets, and mobile phones.
The theme features a full-width slideshow where you can add branding images along with dynamic elements. You can add buttons and even a countdown timer for any promotional events. It also includes a mega menu where you can showcase best-selling products using a mini slideshow.
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Surprise is a versatile Shopify theme that combines elegant design with dynamic functionality.
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Mini Cart crafted using AJAX to minimize page loading.
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Intuitive admin panel that allows you to make changes quickly.
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Stunning blog page for additional content.
Narrative
Narrative stays true to its name as the theme is perfect for brand and product storytelling. The free Shopify theme is perfect for stores with relatively small catalogs of products. It comes with three colors presets, namely Warm, Light, and Cold. The mobile-friend design ensures that your customers using smaller screens do not miss out on your offerings.
The entire theme was crafted with visual storytelling in mind. You can use various page elements such as image blocks, quote slides, and hero video to develop a compelling narrative that attracts any visitors. Furthermore, these elements are fully customizable, so you can achieve the specific look that your brand personality requires.
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Narrative is ideal for online shops with a limited product catalog.
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Fixed navigation prominently features your menu, logo, and cart.
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Vertical slideshow for products, support content, and images.
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Wide layout to take advantage of high-resolution images.
Ss Remos
Ss Remos was crafted for businesses in the fashion industry, such as apparel, accessories, shoes, and more. It aims to be a multi-purpose Shopify theme that allows you to showcase your brand and products. The unique home page layout ensures that your customers have the best online shopping experience.
The theme was created using Bootstrap 4, which means each web page element adjusts well to any type of screens. Additionally, you can customize your e-store’s pages as the theme supports drag and drop builders. It also includes a powerful admin panel that lets you configure various parts of your website all in one place.
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Ss Remos is an all-purpose Shopify theme for businesses in the fashion industry.
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Fully responsive and mobile-friendly design and layout.
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Unlimited color palette is accessible in the admin panel.
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Each page is optimized for speed.
Premium Shopify Themes
Free Shopify themes are enough for your budding business venture. However, if you already have a growing online shop, then you should consider purchasing a premium theme. Most premium packages include more layouts, pages, and Child Theme options that will provide you with endless opportunities.
We have tested the most popular premium Shopify themes on the market, and here are the best 20 themes that you can use for your upcoming business.
Ella
Ella is a multipurpose Shopify theme that allows you complete control of your online shop’s layout and design. It also allows various Child Themes so you can create different kinds of e-shops for your multiple ventures. That means you do not have to buy another Shopify theme in case you want to open another shop.
The theme package is packed with stunning pages and elements. It comes with more than 15 homepage layouts, more than 7 shopping pages, and more than 9 product pages. Also included are attractive banners and product blocks. These pages are also mobile-friendly and optimized for speed, so your customers get the same experience regardless of the device.
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Ella is an all-around Shopify theme that aims to be the last theme that you will ever need.
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Comes with more than 10 pre-made Child Theme to get you started right away.
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Compatible with BoostCommerce application.
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Partnered with various apps and platform demos such as ISORAW, ShopBe, CAROS Store, and more.
Impulse
Impulse is a modern Shopify theme that allows you to showcase custom promotions and brand announcements throughout your online store. The theme includes three variations; Modern, Vintage, and Bold. That means you have multiple options based on the brand identity of your business. Each variant comes with its own set of color palettes, typography, and layout style that captures each aesthetics.
The theme includes a full-width hero section where you can put a slideshow to showcase your featured products, announcements, or latest promotions. You can also add a video presentation that captures your brand imagery. And you are not limited to one video, too. That means you can tell an entire product narrative that will compel your visitors to buy your products.
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Impulse is a sleek Shopify theme that features three variants and endless customizability.
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Collection sub-listing to display custom collections within another collection.
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Custom promotional content sections on collection pages.
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Custom promotional tiles to add discounts, promos, or featured products.
Porto
Porto is a responsive Shopify theme that aims to provide everything that you need to set-up a fully functioning online shop. It includes more than 20 niche demo sites that feature unique layouts and styles. That means you can publish a website in just a few clicks. Each site variant is fully optimized for speed to ensure that your customers have the best experience.
The premium theme package also comes with its own content management system. It allows you to create supplementary content that will enhance the overall charm of your brand. You can also change various elements such as images, collections, products, navigation, and more right in one place.
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Porto is a multi-use Shopify website that includes all the elements to get you started on your online store.
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Includes multiple layout options for collections and product pages.
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Constantly updated without any additional costs.
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Unlimited variations of headers and home page layouts.
Streamline
Streamline is an impactful Shopify theme that first any athletic, fitness, or athleisure brands. It includes three variations, namely Core, Luxe, and Hype, that will capture the specific market that you want to target. The theme features an eye-catching, full-width hero section that integrates video presentations and a transparent menu header.
It is a perfect theme if you want to create your own brand story featuring your products. You can combine images, texts, and videos to create a seamless narrative. The product page is fully optimized to load fast so your customers can see their favorite items instantly. You can add an Instagram social proof to showcase your customers using your products.
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Streamline is an eye-catching Premium Shopify theme for those who want to elevate their brand image.
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Created with a mobile-first mindset.
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Sticky checkout for easy shopping.
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Animated web page elements for dynamic user experience.
Kala
Kala is a customizable and powerful Shopify theme that combines unique layouts and dynamic functionalities. It is probably one of the most flexible themes that are very easy to set up. You can choose from more than 60 sections that you can place practically anywhere.
This means you can create unique layouts, whether you are an apparel store or a furniture shop.
Additionally, the theme also includes more than 5 product pages, more than 10 header styles, and more than 5 footer styles, which gives you endless possibilities. On top of that, the developers created more than 30 home page layouts that you can install in just one click. You just need to upload your products and custom content, and you are good to go!
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Kala is a powerful and flexible Shopify theme that allows you to create unique layouts.
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Create a custom home page using various section types.
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Advanced product filters for big product collections.
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Easy and seamless product configuration.
Warehouse
Warehouse is another premium Shopify theme that was developed to promote and display a large catalog of products. It uses the color blocking method to highlight various parts of the website. That means it is easy to create your own color palette that would complement your brand’s personality. Additionally, you can use custom promotional tiles to create marketing elements that will further encourage your visitors to buy your products.
The theme also includes various functionalities that will help you boost sales. Include dedicated cards that will showcase your website’s security and payment badges. Furthermore, help your customers, specific items using the built-in predictive search.
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Warehouse is an all-around Shopify theme that can handle a large collection of products.
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Stock level indicator to create an urgency for your customers to buy limited products.
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Exit popups that will encourage your customers to sign up for your mailing list.
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Multiple customizable sections on the home page.
Gecko
Gecko is one of the best-selling and highest-rated Shopify themes around and for good reasons. It features modern web design elements that can handle various styles and layouts. The theme includes three demo websites that you can use as inspirations or even a starting point when creating your own online shop.
Aside from the demo sites, Gecko also includes more than 9 niche layouts, more than 10 fashion layouts, multiple shop layouts, and product detail layouts. That means you can mix and match various layout styles to create a seamless shopping experience for your customers without losing your unique brand personality.
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Gecko is a multipurpose Shopify theme that includes many demo sites and layout options.
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Product instant search for customers looking for specific items.
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Grouped products for easy discoverability.
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Works with NITRO Lookbook app ad RYVIU.
Split
Split is a one-of-a-kind Shopify theme that is perfect for fashion brands that want to tell a story and sell stunning products. The theme includes three unique styles: Cuber, Looker, and Jagger. The pages are all optimized for large images, so you have the freedom to upload multiple ones without affecting the loading speed.
The vertical slideshow is a unique layout style where you can display products, supplementary content, images, or blog posts. Each page adjusts fluidly with any screen so you will not lose the unique edge of your website. Furthermore, you can add customer-generated content by displaying your Twitter and Instagram feed in one seamless section.
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Split is a unique Shopify theme that uses vertical-style elements to tell a brand story.
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Customer testimonials to display stellar feedback.
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Two menu options: slide-out sidebar or multi-level menu.
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Dynamic product recommendation.
Basel
Basel is a premium Shopify theme that aims to provide a professional and minimalist website to any online business. The theme takes advantage of AJAX to create a seamless shopping experience by minimizing page reloads. Loading new pages, searching for products, and other functionalities are smooth and blazing fast.
The built-in Quick View allows your customers to immediately add items to their carts without having to leave the current page they are on. Additionally, you can improve usability by using color swatches for product variants or sizes. You can also take advantage of the 360-view of products so your customers can take a closer look at your items.
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Basel is a professional Shopify theme that takes advantage of AJAX to create a pleasant user experience.
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Quick shop allows your customers to shop right on the shop page.
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Powerful and intuitive options panel.
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Includes more than 600 Google fonts and unlimited color schemes.
Broadcast
Broadcast takes on a finesse style language that aims to create a sophisticated brand personality. It is ideal for fashion brands, furniture shops, or any online business that takes advantage of visual presentation. The theme includes a Lookbook feature where you can connect your Instagram account with hotspots for easy product identification.
You can also add video content to feature your products or as an auto-playing background to support your main content. Show off your positive customer feedback using the testimonials sections. Add Disqus blog comments so you can connect with your customers better.
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Broadcast aims to create a story surrounding your collection of products.
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Popup product quick view for flash shopping.
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Color swatches to easily choose product variants.
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Customizable content sections on your homepage.
Avenue
Avenue is a responsive Shopify Theme that yet again targets the fashion business. However, its flexibility proves to be ideal for businesses outside the fashion industry. Any enterprise that uses visual imagery in its branding can definitely use this theme. The subtle and clean design language ensures that your products and content are the stars of the show.
The home page includes a Flexslider plugin where you can add stunning images and overlay elements to help you create a memorable brand narrative. The dropdown shopping cart allows a quick view of the items without ever leaving the shopping page.
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Avenue is a responsive theme that is flexible for many types of business that uses stunning visual imagery in its branding.
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Add to Cart function powered by AJAX.
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MailChimp support with newsletter signup popup.
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Color Options admin panel to create a custom color palette in one place.
Envy
Envy is a high-quality Shopify theme that uses a clean style for businesses that love to conduct regular promotions and feature best-selling products. The theme includes four styles, each with their own unique layouts and color palettes: Copenhagen, Oslo, Gothenburg, and Stockholm. Each variation features a subtle and elegant color choice combined with effective layout options.
You can take advantage of the built-in popup functionality to display your marketing content at the right time. The home page also includes a full-width slideshow where you can feature multiple products or brand images to enhance your website’s presence. You can also add a promotional banner where you can add sales, the latest products, discounts, and more.
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Envy combines simple yet sophisticated style with clever layout options.
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Instagram feed where you can display customer-generated content.
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Multi-level menu to organize your navigation.
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Product image zoom for product details.
Fastor
Fastor is a flexible Shopify theme that takes advantage of sections to create compelling pages. The theme includes more than 80 demo sites that you can install in just a few clicks. That means you do not need to start from scratch when creating your website. Whether you have an online shop that focuses on beauty products, electronics, fashion, or more, you will find a pre-made site just for you.
If you already have a shop in AliExpress, you can easily import customer reviews in just one click. Furthermore, each page was designed to load in seconds, which will significantly improve your conversion rate. You can also sell in multiple currencies to reach an international customer base.
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Fastor is a multi-use Shopify theme with many premade site demos that you can import right away.
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Bundled products for improved discoverability.
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AJAX-powered sidebar cart for easy shopping.
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Unlimited looks with five brand new skins.
District
District is a premium Shopify theme that is easy to customize so you can showcase your best products and collections. Just like some of the theme packages in this list, it includes three unique variations that will fit your brand personality: District, Energy, and Coast. Each variant takes on modern design language to create a fresh and new look.
You can easily add a promotional banner that you can use for announcements, latest discounts, sales, new products, and more. Promote specific collections using the custom gallery with dedicated images. Additionally, you can add a full-width Instagram feed for social media presence.
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District is a customizable Shopify theme with various functions to promote your collection of products.
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Marketing popup for perfectly timed promotions.
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Home page videos using Youtube or Vimeo.
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Fully optimized web pages.
Fashionopolism
If you are looking for a sophisticated Shopify theme that uses visual imagery to highlight your brand, then Fashionopolism is perfect for you. It includes various layout and design options so you can publish your website right away. It features sticky navigation that ensures your customers are never lost on your website.
You can choose two types of menu: horizontal or slide-out sidebar. The theme also includes a quick product view which allows your customers to add items to their cart right away. Additionally, you can let your customers show your products in detail using the built-in image zoom.
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Fashionopolism is a flexible theme that takes advantage of visual presentation to increase your conversion.
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Built-in slideshow for multiple products and brand imagery.
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Home page video using YouTube or Vimeo.
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Mobile-friendly and fully optimized web page.
Empire
If you want to achieve a similar look and feel as Amazon, then Empire is an amazing option for your business. The flexible theme is perfect for any type of business, such as furniture stores, electronics distributors, and more. It can handle large product collections so you can sell your merchandise all in one place.
The theme includes a built-in predictive search that makes it easier to find specific items in your catalog of products. Additionally, you can help your customers explore using product filtering functions. The Quick Buy lets your customers add items to the cart without having to leave the current page.
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Empire is inspired by Amazon which brings usability and design to highlight your products.
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Custom promotion tiles for sales, discounts, and more.
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Functional menu lists to navigate large catalogs.
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Mobile-friendly and fully customized.
Quickshop
Quickshop, just like its name, allows you to create your online store in just a few clicks. The entire theme is responsive, which ensures that your e-store looks stunning in every type of device. It also supports drag and drop page builders, which means you can create your own pages without having to learn any coding. This makes it perfect for any type of business.
It makes it easy to upload products with multiple variants, each with its own specific images. The built-in advanced filtering also allows your customers to explore various collections without having to install a third-party application. You can even let them filter products according to sales, featured, new arrivals, and more.
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Quickshop lets you set-up shop instantly.
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Recently Viewed Products to improve conversion.
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Product Notifications for soft selling efforts.
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A countdown timer on the slider for promotions and events.
Motion
Motion uses dynamic animation and video content to create a brand identity. The Shopify theme includes three variants: Classic, Elegant, and Minimal. Each type includes unique layout options, color palettes, and effective animations to highlight various parts of your site. You can make texts and images standout with amazing movements.
Each page optimizes high-resolution images so you can take advantage of photographs to share your brand story. You can also add multiple home page videos, which you can also set as auto-playing background videos. This allows you to create dynamic content that will highlight your online business.
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Motion combines sophisticated design elements and dynamic animations to create a stunning online shop.
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Quick product filtering function that allows searching using tags.
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Quick product review to allow customers to add items.
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Single featured product on the home page.
Bazien
Bazien is a retina-ready Shopify theme that aims to be a multi-purpose one for various businesses. It includes more than 6 demo home pages that you can import. These pre-made pages are perfect starting points for your e-commerce portal. On top of that, you can also choose from more than 4 unique headers.
All pages are responsive right out of the box. Because all elements are retina-ready, you can be sure that each is of high quality. The mega menu is also a perfect area to showcase collections and features products.
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Bazien is a multi-purpose website that is simple to set-up.
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Includes Google font and icon font.
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Unlimited colors for endless palette options.
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Includes three types of shop pages.
Conclusion
Shopify is one of the easiest e-commerce platforms to use. That is why it is one of the most recommended platforms, as well. There are virtually thousands of Shopify themes on the market, both free and paid.
In this article, you can choose from high-quality theme packages that we handpicked from the countless options that you have. Many of these themes are multi-purpose, so you can use them for practically any type of online business that you need. All of these themes do not require coding experience as well, so you can create your e-stores by yourself.
